Project Overview
As a freelance graphic designer who has worked with many clients before, working with Hania Kuzbari Jewelry Designs was certainly a unique experience. I had the opportunity to work on a social media content creation project - creating graphics for social channels - to ultimately help boost exposure across all platforms.
I helped increase our client’s:
monthly views on Pinterest from 3.3K to 4.2K during my first 2 weeks of the placement in January.
Instagram followers from 6,618 to 6,863
Instagram profile visits from 196 to 265
Please explore this page to view samples of my work designed using Adobe Photoshop CC from my placement at Matte PR.
About the Client
Hania Kuzbari Jewelry Designs is a luxury fine jewelry brand that is based in Toronto, Amman and Dubai. With the launch of their pop-up store in March 2020, my work helped garner visibility and exposure across their social media channels. Our goal was to attract as many new followers and prospective customers. Below is an overview of the type of online engagement I was able to help boost.
Hania Kuzbari Jewelry Design’s Engagement Portfolio
I helped keep track of the number of followers, likes, posts and comments to maintain online engagement on social media channels such as Instagram as seen on the image on the left.
I designed the image to the left using Adobe Photoshop CC to help portray our client’s total online engagement on Instagram.
Save the Date Instagram Post
I designed this Instagram post to advertise the store opening of Hania Kuzbari Jewelry Designs
Tool used: Adobe Photoshop CC
Digital Invitation to Pop-up Store
I designed this invitation to the store opening private event that was sent out to specific guests.
Tool used: Adobe Photoshop CC
LightBox Ad
I designed this to help quickly capture users’ attention online. This will be used to advertise Hania Kuzbari Jewelry Designs on physical displays inside the mall and the malls parking lots.
Tool used: Adobe Photoshop CC
I designed this Instagram Story graphic as part of a series of other graphics of celebrating Canadian brands that Hania Kuzbari Jewelry Designs loves.
Designed using Adobe Photoshop CC
Another sample from the Canadian brands series designed using Adobe Photoshop CC.
What I learned during my placement
Working at a boutique agency, Matte PR allowed me to experience working in a close-knit environment and appreciate the sense of community and teamwork. Each one of us in the team had a crucial role to help boost and deliver strong PR services to every one of our clients. As I worked closely with our client, Hania Kuzbari Jewelry Designs, I learned a lot about the importance of consistency and frequency in social media content creation which eventually helped in boosting online engagement across all the social media channels.
It was very rewarding seeing my work published online on social media channels such as Instagram and sent out via MailChimp. Working on this project helped me understand how PR works and its benefits to online businesses such as Hania Kuzbari Jewelry Designs. I never before considered a career in PR but now I am open to future opportunities in this field!
Thank you to everyone at Matte PR for this rewarding opportunity!